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The intention of creating a synergy between the product display and a box within the same store, allowed to create a visual impact when entering Doer. The crossing of lines, through the interplay of materials and color, shows an imaginary cube in the box area to delimit it from the part of the exhibition.
A continuous line allows the entire exhibition to be joined and personalized by arts, it leads to putting the cherry on the cake to this design and differentiating it from any other store or box.
Personalized and designed furniture, using Doer product as structural and decorative elements was key to give character to each room. Light, light and more light… Light is an essential element to give it a much more interesting effect, both in the showroom and in the collaborators' area.
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